Study Explains Why Shoppers Avoid Plant-Based Proteins

Incorporating more plant-based proteins could help people save on their grocery bill, but new research has found that it's not so simple when it comes to choices at the supermarket. Simon Fraser University researchers peeked into more than 87,000 grocery carts in Canada and Finland to study how much price influenced the type of protein people bought: animal-based or plant-based. Researchers discovered that while the price had to be right, having a variety of options also played a role.