Sebi Proposes Common Advertising Code For Brokers, Mutual Funds, May Allow Celebrity Endorsements

Sebi Seeks Unified Advertising Standards for Financial Sector

The Securities and Exchange Board of India (Sebi) is pushing for a standardized advertising code that would encompass brokers, mutual funds, investment advisers, and other regulated financial entities. This initiative aims to streamline compliance processes while bolstering investor protection.

Under the proposed framework, celebrity endorsements might be permitted at the brand level, which could enhance marketing efforts. Additionally, the plan seeks to relax existing prior approval requirements for advertisements, fostering a more cohesive regulatory environment across the financial sector.