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Bhutan's Bold Inquiry Highlights India's Tourism Shortcomings
In a recent survey, one question stood out: "Did you find the public toilets in Bhutan clean?" It’s a bold move for any country to pose such a query to departing tourists. In stark contrast, India wouldn’t dare to ask this, fearing the likely responses. The reality of India's public sanitation is well-known, and the question itself seems almost out of reach for a nation grappling with its own cleanliness issues.
When we talk about tourism culture, we often conflate it with historical sites or natural wonders. However, true tourism culture encompasses a welcoming social atmosphere, robust infrastructure, and a willingness to accept constructive criticism from visitors. Bhutan exemplifies this ethos, where cleanliness is ingrained from childhood. On a recent trip, I observed our guide recoil at the sight of a plastic wrapper in the Paro Chhu River, indicative of the high standards set by the Bhutanese.
The survey included various other inquiries about trash in public spaces, the courtesy of locals, the preservation of the environment, and the overall safety of the country. While exit surveys often mimic these questions, the genuine intent behind them can be debated. Yet, one can't help but reflect on India’s situation. Despite its rich history and cultural wealth, asking about toilet cleanliness remains off-limits. Public facilities are sparse and often in disrepair, and a tourist faced with such a question might find themselves overwhelmed with responses.
The Indian government’s Swachh Bharat Abhiyan aimed to improve sanitation but has largely devolved into a campaign focused on toilet construction rather than a holistic approach to cleanliness. With persistent air pollution and safety concerns, it’s clear that India cannot afford to solicit opinions on its environmental conditions or tourist experiences.
Bhutan’s willingness to engage with its visitors stems from a genuine commitment to improvement. India, however, remains defensive about criticism, preferring to tout its status as a "Vishwaguru." It’s high time for India to transition from mere rhetoric about its tourism potential to fostering a real tourism culture that embraces feedback and strives for excellence beyond the cliché of "atithi devo bhava."
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